👋🏻 Adarsh here
helping teams design clarity in complex systems, blending research, empathy and scalable thinking
and believing that moving a button 2px left can change the world
Insurance • Health Care • Checkout Flow
Plum -
Redefining how Indians buy health insurance
Plum is a growing employee-insurance platform trusted by 6,000+ companies across India. After success in group insurance, Plum set out to make personal health insurance just as simple, shifting a complex, high-ticket purchase into a guided in-app checkout.
The goal was to build a self-serve flow that reduces drop-offs, builds trust and enables sales-assisted visibility for high-value purchases.
Checkout Experience • Wellness Product • Mobile App
Plum -
Designing the self-checkout wellness journey
Plum is a health benefits platform helping companies offer insurance and wellness plans to their employees. To expand into consumer wellness, Plum partnered with Cult.fit to offer discounted Cultpass ELITE memberships directly through the app.
The goal was to build a seamless self-checkout experience that replaced a manual form, reduced fulfilment time from 2 days to 1 minute and introduced users to Plum’s broader wellness ecosystem.
Enterprise UX • Dashboard Design • Research Driven Design
Delhivery -
Simplifying data-heavy workflows
Delhivery’s operations platform handles millions of orders, tickets and transactions every day. Power users depend on fast, repetitive actions to keep logistics moving but hidden CTAs buried in wide tables slowed them down.
We redesigned the interface from dense data tables to intuitive card layouts, making critical information and actions instantly visible within the viewport. The result was faster task completion, fewer clicks and a smoother daily flow for enterprise users.
Design System • Design Operations • Scalable Design
Delhivery -
Unifying Delhivery’s design language
Delhivery operates a complex ecosystem of products across logistics, warehousing, and delivery operations. Each product had evolved its own design language, leading to inconsistency and inefficiency.
I led the revamp of Delhivery’s design system, Aquarius V2, to centralize its visual and interaction patterns. Built with Figma Variables and Variable Modes, it enabled product-specific theming while maintaining brand harmony.
Now, every product, from the driver app to the B2B platform, speaks the same design language, fluently.
AR Design • Marketing-led Design • Growth & Engagement
Lenskart -
Bringing glasses to life through Instagram filters
During lockdown, I noticed how people were using Instagram filters to tell stories and create short Reels.
At Lenskart, I leveraged our existing 3D try-on models to create interactive AR filters for OJOS Wear, a new youth-focused eyewear brand.
Using Spark AR, I designed filters that let users virtually try on frames, switch styles by moving their head or play mini games like “Blink to Catch.”
These filters went viral, boosting brand visibility, organic engagement and website traffic, turning our try-on experience into a social trend.
unpacking stories, repacking pixels
because chaos at midnight makes clarity by morning
what working with me felt like
no bribes were involved, I promise
about me, in a nutshell
meet Adarsh, the pixel nerd who reads too many epics
I design digital experiences with a balance of structure, clarity, and a little narrative flair. Across e-commerce 
, logistics 
and wellness and insurance 
, I’ve simplified flows and made complex tasks feel smoother.
Curious how an engineering grad ended up crafting myth-inspired interfaces?
👋🏻 adarshsingh.3098@gmail.com
designed with myths at heart,
pixels in hand and stories that don’t sleep
🦗 It’s quiet in here. Click here to set the vibe.